• Jessica Ward


More than a hundred Mancunians swapped their fast-fashion tees to mark the start of Ethical Fashion this week which raises awareness of workers’ plight across the globe.

Ethical (Fashion Revolution) Week, which starts on Easter Monday (April 22), honours the six-year anniversary of the Rana Plaza disaster in Bangladesh which killed 1,135 people in the country’s worst industrial disaster.

And Mancunians have done their bit to spread the word with Manchester-based ethical fashion brand, THE BEE THRIVE, hosting an event to swap fast fashion tees for its sustainable organic T-shirts.

Over a hundred people traded in their fast fashion items for the tees and those donations will now be transformed by fashion students at John Moore’s University.

“We actually ran out of T-shirts, it was a great turn out and just goes to show that people feel very strongly that we need to protect workers, protect the environment and we have to change our fast fashion culture,” said THE BEE THRIVE founder Gemma Gratton.

Ethical Fashion week pledges to prevent such catastrophes happening again in the name of fashion, and helped to inspire Gemma to create her very own ‘THE BEE THRIVE’ womenswear collection, along with THE BEE THRIVE website https://www.thebeethrive.com/ - a place where like-minded brands can showcase and sell their products.

“We want to show there is a way you can produce beautiful, ethical, sustainable and organic fashion, whilst not sacrificing style. Our aim is to become an ethical ASOS,” added Gemma.

“It’s not about lecturing fast fashion outlets or customers but about providing real ‘must-have’ alternatives that don’t have the harsh environmental or workers’ price tag.”

The Manchester-based collective swapped the tees for people who attended an event it hosted at the Whiskey Jar in the heart of the city’s Northern Quarter, renowned as Cottonopolis at the height of the Industrial revolution.

Guest had the chance to preview new collections from designers, jewellery and accessory makers, as well as try out beauty treatments - all from companies and individuals committed to producing natural, beautiful pieces, in an environmentally sustainable way which recognise human rights.

THE BEE THRIVE founder Gemma Gratton said: “It was a great event to showcase the real fashion revolution and show that we can create stunning clothes, accessories, jewellery and beauty products, made without a human or environmental price tag.”

For further information on how to get involved visit follow @thebeethrive on Facebook and Instagram and visit https://www.thebeethrive.com/.

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