• Jessica Ward

How to keep your brand relevant during lockdown

Updated: Nov 2, 2020

The COVID-19 pandemic is affecting the way businesses operate on a global scale. From the one-man bands to some of the biggest brands in the world and most of us are already feeling the pinch.

It is easy to get stuck in a rut in these trying times, and to put a temporary hold on work activities, but here at Crown Media we do not believe this should be the case - and we can prove it.

Let's take our client Yu Alderley Edge for example. The restaurant closed its doors along with all the other restaurants in the UK along with the government guidelines.

Instead of turning their backs on the Yu franchise, they decided to take more of a proactive approach.

The video below features executive chef Victor Yu, he filmed his famous Sweet & Sour Chicken recipe in his own kitchen and he encouraged the Yu followers to try it themselves at home.

To add in a little sweetener, Yu also announced that they would pick a winner, who would go on to receive a private cooking lesson from Victor himself once the restaurant was open and the lockdown rules had been lifted.

The video which was posted on Instagram and Facebook gained over 3,000 views and had over 40 entries in one weekend. Engagement levels spiked and the following grew even further.

By using the hashtag #YucookingatHome we were able to track those who had posted their creation.

By adapting to the current way of life and taking a positive and proactive approach, Yu Alderley Edge have been able to keep themselves in the forefront of people's minds. Whilst they may not be able to welcome guests through their doors, they have embraced social media as a key marketing tool in these difficult times and have indeed been able to make the best of a bad situation.

Whilst the lockdown may seem all doom and gloom, we WILL get through it. If you have a lot of downtime, try to use it as productively and effectively as possible. As we tell all our clients, right now is the best time to create that content and embrace social media. So get your thinking hats on, and get creative!

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